TWO SIGMA HOMEPAGE ABSTRACT:
On a white background, a bold font spells out the words “This is Financial Sciences” in a wiping motion. [active only while spotlight is on: Every four seconds, the letters “e”, “S”, and “c” within the word “Sciences” become 3-D and move down or to the left, displaying an arrow.] Within the bold lettering and a related triangle shape below is a single patchwork composition that uses moving images and color blocks to abstractly represent the alternative data sources we access at Two Sigma:
A school of neon yellow fish swim through blue water next to black and white computer code. A conveyor belt of vaccine vials within a manufacturing facility which becomes a stock market board with continuously calculating green and red numbers. A timelapse of a blooming pink flower with a yellow center sits adjacent to an overhead view of a busy city crosswalk. A black and white topographical map becomes luscious green wetlands next to a bird’s eye view of a cargo train. An overhead view of a rural town transitions to constantly moving cars in traffic.
Each of these video elements is arranged on a precise scientific grid, which provides a structured way to house the motion images, and to connect and transition between them.
TWO SIGMA HOMEPAGE LETTERS:
S
VIDEO DESCRIPTION/TRANSCRIPT: In bold font, the 3D letter “S” flips vertically so that the “S” is backwards, triggering the letter and then the bold font of the word “sciences” to fill with an animated video—dark water that slowly fills with neon green ink exploding through it.
c
VIDEO DESCRIPTION/TRANSCRIPT: In bold font, the 3D letter “c” flips horizontally so that the “c” is upside down, triggering the bold font of the letter and then the full word “sciences” to fill with an animated video—a black galaxy with white stars, as if we are moving at warp speed through space.
i
VIDEO DESCRIPTION/TRANSCRIPT: In bold font, the 3D letter “i” flips vertically so that the “i” is backwards, triggering the letter and then the bold font of the word “sciences” to fill with an animated video—a black background quickly fills with multicolored, m&m-like chocolate candies.
e
VIDEO DESCRIPTION/TRANSCRIPT: In bold font, the 3D letter “e” flips horizontally so that the “e” is upside down, triggering the bold font of the letter and then the full word “sciences” to fill with an animated video—a black background becomes a closeup of a tan-colored octopus’ tentacles and its circular suckers of all different sizes.
n
VIDEO DESCRIPTION/TRANSCRIPT: In bold font, the 3D letter “n” flips vertically so that the “n” is backwards, triggering the bold font of the letter and then the full word “sciences” to fill with an animated video—the black and white keys of a player piano automatically moving.
c
VIDEO DESCRIPTION/TRANSCRIPT: In bold font, the 3D letter “c” flips vertically to the right so that the “c” is backwards, triggering the bold font of the letter and then the full word “sciences” to fill with an animated video—against a blue sky, a person swings on a trapeze into the arms of another person hanging from the other side.
e
VIDEO DESCRIPTION/TRANSCRIPT: In bold font, the 3D letter “e” flips vertically so that the “e” is backwards, triggering the bold font of the letter and then the full word “sciences” to fill with an animated video—a black background becomes modern digital art with pink, blue, and purple squares of light, reminiscent of disco or a vintage video game.
s
VIDEO DESCRIPTION/TRANSCRIPT: In bold font, the 3D letter “s” flips horizontally so that the “e” is upside down, triggering the bold font of the letter and then the full word “sciences” to fill with an animated video—the black galaxy shifts to reveal the surface of the moon—emphasizing the craters.